Training for the Arena of Life
Build Strength. Build Grit. Build You.
With state-of-the-art lighting and the latest equipment in bodybuilding, we’ve harnessed the essence of the Western spirit and created a facility that inspires growth, grit and authenticity.
Strength Training
Muscle mass is one of the strongest indicators of long-term health. The science is clear — strength training is essential for longevity and performance.
ACCOUNTABILITY
Our members respect themselves, each other, and this facility. We rack our weights, take care of the space, and carry ourselves with pride both on and off the gym floor.
COMMUNITY
Discomfort builds strength. Comfort erodes it. Here, our members raise the standard — and we uphold it together.
ATMOSPHERE
It matters. From state-of-the-art lighting and elite bodybuilding equipment to the music that fills the room, every detail is intentional. The vibe is everything.
EQUIPMENT SELECTION INCLUDES HAMMER STRENGTH, MEGA MASS, CIMERIAN, FLEX FITNESS, DYNA BODY, ARSENAL, GLUTE BUILDER, ROGUE, TECHNOGYM AND MORE.
Focused Training Environment
The First 100 Promo
The first 100 members will always be different. They believed in the brand before the doors opened. Before the music echoed through the gym floor. Before the racks were worn in. We’re recognizing the people who help build the culture from day one.
The first 100 members receive:
- An exclusive First 100 Beef Brand Gym Pump Cover
- Founding member status
- Early access to future events, drops, and promotions
What beef brand gym has to offer
Beef Brand Gym is designed for anyone and everyone who wants to take their strength training seriously. We prioritize atmosphere and culture. Iron sharpens iron and where you spend your time will dictate your progress. Receive real education and achieve real results that are sustainable at Beef Brand Gym.
GYM FLOOR & MEZZANINE
Intentional equipment layout on the main floor with dedicated space on the mezzanine for recovery, cardio and mobility work.
MEMBER FACILITIES
Modern, refined and intentional. Every inch of our gym has been curated to provide a premium experience for our members.
Posing Room Coming Soon
State-of-the-art lighting and articulating mirrors you can adjust for the perfect angle.
BEEF BRAND APPAREL
Get Branded with our line of apparel and represent the brand beyond the gym.
LOBBY AND FUEL STATION
Hang out in the lobby while you refuel. Our vending machines have the latest protein drinks, energy drinks and pre and post-workout snacks to keep you on track.
BECOME A MEMBER
Simple pricing. No gimmicks. No contracts.
Day Pass
15
.00
/ Day
Visiting or want to try the gym first? Grab a day pass and experience Beef Brand Gym.
Most Popular
The Standard
75
.00
/ Month
Full access to the gym and all strength equipment.
FRONTLINE
65
.00
/ Month
For all first responders, veterans and active military members.
Student
60
.00
/ Month
Day Pass
15
.00
Visiting or want to try the gym first? Grab a day pass and experience Beef Brand Gym.
ORIGINALITY AUTHENTICITY ACCOUNTABILITY
Beef Brand Gym was shaped by ranch roots, military discipline, global perspective and decades of weight training. This is the go-to facility for those who value atmosphere, high standards and a culture of accountability. We’re not bound by corporate profit and growth projections. We’re cultivating a community that lasts and shows up for its members.
Inside these walls, you’ll find serious lifters, beginners ready to improve and a community of supportive and authentic individuals with one common goal – training for the arena of life.
Our culture is simple.
Show up. Work hard. Respect the craft.
Show up.
Work hard.
Respect the craft.
Meet the founders
Raised in agriculture, shaped by military service, and influenced by global travel, the founders share a deep respect for hard work, high standards and gym culture. From ranch roots and competitive equine sports to years spent training in gyms around the world and working in demanding careers, their combined experience shaped a clear vision for what a gym should be.
They built Beef Brand Gym to bring something different to Fargo — a focused training environment defined by elite equipment, intentional design, and a culture built on accountability, grit, and authenticity. A place for those who take their training seriously and hold themselves to a higher standard, both inside and outside the gym.
Jess
Brand Director
Edward
Managing Director
Jared
Director of Operations